Monday, January 14, 2008

New Slogan of Vegas" “Your Vegas Is Showing”

"Your Vegas is Showing" is the new mantra of Las Vegas now, the "what happens in Vegas stays in Vegas is outdated now.

With a hotel construction boom starting to feel the effects of a US housing crash and the possible slowdown of the US economy in 2008, Las Vegas is looking to boost its already successful marketing campaign with a new slogan.
Under the headline “Vegas Plans a New Push To Attract More People”, the Wall Street Journal ran a story about how Las Vegas is trying to attract more tourists despite the success of its 2003 slogan ‘What Happens Here Stays Here’.
The new slogan – titled “Your Vegas Is Showing” – seems to belie the fact that Las Vegas is suffering the threat of a potential downturn that can only be rectified by a growing influx of money-spending tourists. But, with the growth of the global online gaming industry, will the new campaign be enough to stimulate renewed interest in the gambling mecca?

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